We work with commercial brands who deal directly with farmers and other product suppliers. The financial responsibility for the certification lies with the brands, not with the producers. This makes the system available to small producers and agricultural communities who could not afford other certification systems.
Just like other Fair-Trade programs, we collect premiums from the sales of certified goods, but unlike them, we allocate and redistribute these premiums directly to the farming communities the products came from, which helps the community and fosters sustainable farming practices.
Clean and Fair empowers farming communities by supporting programs with concrete social and environmental impacts. In this way, we ensure that the crops consumers buy are produced according to strict sustainability standards, meeting environmental, social and economic criteria.
We rely on the following governance system to ensure the best conditions for everyone involved: